Roxy was founded in 1990 and has become a leader in girls surf clothing. Roxy clothing has also become a lifestyle brand designing clothes from dresses, tops, shorts, hats, sandals and more. The logo was inspired from the parent company Quiksilver. Taking the cresting wave and forming the well known heart logo. Reigning ASP Female World Champion Lisa Andersen became the first to be part of the newly born Roxy team and the rest is history.